Why Use Mobile Marketing If you want to expand your user base? We have all the reasons for you If you are about to launch an app or already launched and all you hear is “cricket chirp”, then you are at the right place. In this post, I will discuss how app founders can launch their products and create users FAST. Speed is a key word here, as apps that rely on user interaction or user-generated content (UGC), don’t seem to appeal to users when they download only to discover that they’re lacking. active content or community. Here are four strategies for building a user base for your app: Step One: ASO If you need users, you have to do whatever it takes for them to find you. That’s why before doing anything else, app founders have to switch to app store optimization (ASO). This is a strategy that can do wonders for any application, of any type. ASO refers to the optimization of an app’s app store page, including the title, logo, app store screenshot, description, and other elements. The aim is to increase the discoverability, organic downloads, and app store rating of the app. There is one key benefit to ASO – it helps to create quality users on a very low budget. However, there is a downside. It is very difficult to find a partner who knows enough about ASO to really get results. There are many ASO tools, but if you don’t have a lot of experience and rely on only one, chances are you’re getting it wrong (read more) This).
Explosive campaign ONE explosive campaign is a process that takes approximately 48 hours during which extensive vehicle purchases take place. The goal is to get as many downloads as possible for the app to rank up in the top app store list. This type of strategy is essential for apps that require a truly active user community, like most social apps. Benefits of explosive campaign is the large number of downloads that lead to a prominent position in the app store, which then leads to an increase in organic downloads, quality, and a decrease in the effective CPI (cost per install) of campaign. This is Why you should use mobile marketing for launch campaigns because new apps go through a “renewal period,” where Google Play and the app store support them a bit and put them on the top app list. Google and Apple do this because otherwise the list will always stay the same, as the most popular apps in the world, well, always stay the same. Explosive campaign helps make the most of this time period, ensuring your app ranks high for longer. On the other hand, there are some limitations to explosive campaigns. Firstly, such campaigns require large budgets that not everyone has. Second, the user quality standards created during explosive campaigns are not as high as those created by slower, more calculated media purchases. Buy slow, calculated means The opposite of a boom campaign is a slower, more calculated media buying process that offers some benefits to non-social apps. Such apps are not pressured to generate a large number of users in a short period of time or already have an active user base, which allows them to focus on attracting quality users. . A slower media campaign allows marketers to focus on a specific vertical within their target audience and carefully select the most relevant potential users, helping them gain a user base. Use it slowly but surely. The drawback of new apps using this method is that, after all, it takes time for apps to eventually catch up and create the word-of-mouth effect that traders strive to achieve. In addition, the strategy lacks the explosive campaigns that raise organically there. However, the benefit lies in the quality of the users and the fact that not many users delete the app after the campaign is over (AKA retention rate).
Create a propagation loop This strategy is a bit more difficult and requires entrepreneurs to take a deep look inside their product before launching it to market. The challenge is to implement viral traits in your app and encourage users to share it with their friends. Users often choose to share apps with friends when their emotions are agitated, when they want to brag about their victory, when they have had a positive experience, or when they simply feel selfless and want to Treat your friends well. Creating a viral loop in your app requires maximum creativity, it’s almost like a give-and-take relationship – for users to feel excited about sharing your app, you have to give them a reason to. legitimate reason to do it. For example, an e-commerce app might offer users to share the app with friends and give them and their chosen friend a discount on their next purchase, leading to a win-win situation. helpful. Having reviewed hundreds of apps and led many entrepreneurs through app launches, I know how stressful it can be when apps are discovered and loved by users. Using the aforementioned methods, alone or in combination (whichever works best for your application), will make the process easier and help you create users faster.