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HomeApp NewsWhy Spamming Customers Can Actually Be a Good Thing in Mobile Marketing

Why Spamming Customers Can Actually Be a Good Thing in Mobile Marketing

For marketers, mobile opens up a whole new world, with countless ways to discover and reach consumers. Sometimes marketers abuse this opportunity and bombard users with loads of content, messages and advertisements, ultimately creating a negative effect that scares consumers away. Other marketers looking from the sidelines will see how these marketers fail and shy away from sharing content altogether. The truth is, although certainly mobile marketing tactic that could be considered spam, there’s no reason for brands to shy away from sharing content that isn’t directly related to their product or service. In fact, when done right, this can really help increase conversion, engagement, and retention rates for brands in the mobile space. The following post will list many mobile marketing tactics to disseminate content to consumers that they do not consider spam but as valuable. woman looking at mobile device

Personalize your messages

Known as the ultimate technique to increase mobile app user retention, push notifications can also be considered spam and completely ignored. When does that happen most often? When the message is generic, have one size fits all tones and is intended solely to promote your product or service. If you want to leverage push notifications to prompt users to reopen and start another session in your app, that’s not the way to go. The challenge is to provide users with value and a valid reason to re-enter the app, which can be accomplished by personalizing and tailoring your message to users. Let’s use an e-commerce application as an example. When it comes to e-commerce, we are all sick and indifferent to conventional email marketing techniques and push notifications that notify us of the off season: “30% off select items items” or “New items added to the last sale” – these generic taglines are sent to the entire email list. On the other hand, by learning more about users, e-commerce applications can provide them with real value and show that they care about their users’ needs. One idea is to collect information on items that are of interest to users but are not available in their size and notify them with push notifications when they are back in stock.

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Maintain a high level of quality

Since 2011, when the Lean Startup concept became popular, mobile apps have been all about doing one thing and doing it right. When it comes to branded apps, these apps mostly tend to focus on the brand itself, predict its values, and only provide users with the products and services it already offers. level, but on mobile devices. The common belief was, and still is, for the most part, that disseminating content to users, not directly related to a brand, essentially means spamming them. However, if we take a closer look at the branded apps industry today, we’ll see that the most successful branded apps are those that provide content, functionality, and value that aren’t directly related. to the brand.

For example, the Nike+ app does not recommend any Nike products or allow users to shop, but instead allows them to track their activity. The Charmin Sit or Squat app is another great example. The app helps users find restrooms that can be used wherever they are, and uses a rating scale (which tells them whether they’ll sit or squat), which users can use to rate the restrooms after use. use. The app does not allow users to buy toilet paper and only provides them with a valuable service. This is truly a genius mobile marketing strategy – instead of shoving your brand in the face of users and advertising hype, you can provide users with answers to their problems and in this way evoke a positive association with your brand your.

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Find the right time

The final piece of the challenging puzzle for “spammers” users is timing. When it comes mobile marketing, timing is very important and the reason why is very simple. If mobile users are busy doing something, they won’t care about your push notifications or the free song you want them to download. But on the other hand, if the user is currently bored, they will be motivated and more likely to check out what you have to offer. To some this may seem very basic, but surprisingly many large and successful mobile companies send content and notifications overnight, ultimately causing users to ignore them.

For example, airline KLM has created a mobile game for users that allows them to fly paper airplanes over the city of Amsterdam and win prizes. The clever thing about KLM’s strategy is that they advertise their game to users at a time when they are most likely to feel bored – waiting at the airport gate to board a flight. The users at the KLM flight gate, are granted more prizes and rewards. It’s hard to believe these users were using the game while engaging in other activities, but while waiting for a flight, it suddenly went from spam to gold. CMOs, remember, when it comes to mobile marketing content is most important, but when it’s inappropriately timed, low quality, and generic in tone, it’s considered spam.

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