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HomeApp Store OptimizationWhat’s the Name of That App Again? Naming Your App for Success

What’s the Name of That App Again? Naming Your App for Success

This post was originally published on The Fourth Source. Name your app Choosing the right name for your awesome app is like choosing a name for any product – be it an energy drink or a housing project. However, unlike physical products, the names of digital products such as apps and websites affect product discoverability in the app store and web search results. There are many ways to come up with a unique, catchy, and memorable name. Some like to brainstorm with friends or colleagues while others like to sit for a few hours on the beach with pen and paper to let off some inspiration. Many people will check for available dot com domains before deciding on a name, and can use this method to determine the level of competition for the phrase or keyword they have chosen as part of the name. Whichever method you choose, it’s important to keep a few key points in mind at the outset of the app naming process.

Describe your product

A name that clearly describes your product will make it easier for you to find it. For example, a user looking for a dictionary app will most likely search the app store for terms like “dictionary” or “translation”. By including these terms in your dictionary app name will make it appear higher in app store search results. If you include words like “easy” and “simple” in the name, the app will seem more appealing to users who are new to browsing or searching for the app. Including app function definitions in the name is not always necessary, and some apps with seemingly uninformative names like Shazam have won the hearts of users and become popular. If your app is difficult to describe in 2 or 3 words, or if it offers an unprecedented type of technology or value, you may want to save an explanation for the description field in the app page.

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Have a size problem?

The number of characters you can use for your app name varies across app stores. Google Play allows up to 30 characters in the name field, while Apple does not limit the name length but may not approve your app if you enter too much text in the name field. The length of the name you enter into the app’s name field in the app store is like a double-edged sword. On the one hand, short app names look better in search results and category listings in the app store. On the other hand, related keywords and search terms in the name field will significantly increase your app’s visibility in search results, leading to more clicks and downloads. When deciding what to include in the application name field, a number of factors must be considered; how your app is trying to appear, what are your advertising channels, apart from app store search results and other things. Note that even if you’ve started with a long name filled with keywords and search terms, you’ll be able to shorten it later in the app store, when users start to recognize the brand name. or even your app icon.

choose a name for your app

Original and easy to remember

Avoid copying or imitating popular app names. For example, if you call your unique and genius navigation app “Wazer”, not only will users see you as an uncreative copycat, you may also receive a very nasty letter. from the attorneys at Google, even if your app looks or doesn’t function at all like the Waze navigation app. Another bad habit many developers fall into when naming apps is to just add the letter “I” before some term related to this or other app (like i-Fishing, i-Helicopter and thousands of other i-Apps you will find in app stores) or the term Apps (like WhatsApp, NoteApp, FlipApp, etc). If you want to be truly original, avoid adding these prefixes and suffixes. Your app name should not only be easy to remember, but also easy to spell. For example, the CallApp developers chose a name that is easy to misspelled when searching for the app (and instead searched for CallUp, Call-App, or Call-Up), and this could cost them a lot of potential users. function searched for this application. app but found something completely different.

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Speak your user language

If you’ve started designing or planning your app, you should already know quite well who your audience is and who your potential users are. Obviously, when communicating with your potential users, you’ll want to do it in a language they understand and a communication style they can empathize with. For example, when targeting a younger male audience, you might want to use words like “Boom”, “Fight”, “Victory”, “Fight”, etc. Make sure you choose an app name that doesn’t sound negative in a foreign language, especially if you’re targeting an international audience. For example, in the Russian world, “s#it” actually means “shield”.

Market research

After you’ve come up with some directions or even options for a name, it’s time to do some market research to make sure the cool and cool name for your app doesn’t get lost. use by other application developers or even some completely unrelated organizations. Why only then? Because doing research before brainstorming ideas can limit your creative thinking and cause you to choose a name inspired by the competition. Using a name that is too similar to another app can make it difficult to distinguish that app from its competition in the app store. Some other things you might want to check out in your market research are the twitter domain and username. If you search the app stores and websites, you will find quite a few examples of bad app naming. You can learn more from those lists about choosing an app name versus browsing through the top download charts.

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Conclusion

The name you choose for your app will have a big impact on how easy it is for your users to find, remember, and ultimately, how successful your app will be. Therefore, it is important to invest time and think about the name you want your product to be in the market. Note that you will always be able to edit the name field in the app store and change the name, but you need to take into account the impact that rebranding can have on your loyal user base . Changing an app’s name once it has an active user base is the same as changing your name when all your friends, family, and co-workers are used to calling you by your original name.

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