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There’s a New King in Town: Why Mobile Commerce Just Won Over Desktop

Mobile commerce Turned the online shopping experience into a MUCH better experience. Here’s why. mobile shopping, mobile online shopping With the holiday season approaching, brands are looking for new ways to enhance the shopping experience and increase sales. TechCrunch recently report that for the first time, mobile will overtake online shopping this holiday season, which means that more than ever, studying mobile user behavior is crucial for businesses. retailers looking to enhance their brand. So what was it about mobile that ultimately made it win over desktop? I’ve put together the following list to help retail brand marketers better understand mobile shopper behavior and, based on that, learn how they can enhance their brands and relationships. brand relationship with consumers. It’s all at your fingertips The first thing that stands out when thinking about mobile commerce is accessibility. Since users always carry their mobile phones, it means they have the option to shop and search for items and coupons at all times. Recently survey found that 75% of shoppers have their favorite brand’s apps on their phones, and more than two-thirds of these users have been using the app for more than six months – no apps at all more accessible than that.

Furthermore, users say they enjoy sharing information about their favorite brands with friends and family using instant messaging, which results in a more interactive experience. The main takeaway from this is that moving your brand to mobile will make it more accessible to users and make it easier for them to discuss and share your brand with others. Actually, somewhere else survey, users said they plan to use their favorite retailer’s mobile app to share gift ideas with family and friends. Yes, please. Tablet experience Recently detect indicates that tablet owners prefer to shop online. The larger screen allows users to leisurely search for items, which makes the tablet a great discovery tool, allowing users to conveniently view and sift between products. According to Adobe Digital Marketing Insights, tablet users spend 20% more per purchase at online retailers than traditional desktop and laptop visitors. And if that’s not groundbreaking enough, tablet users are nearly three times more likely to make a purchase than smartphone users. Now let’s discuss how brands can leverage this information. We’ve learned that users prefer to use their tablets to browse rather than buy items they’ve previously planned to buy. This means investing more in item discovery and a beautiful intuitive interface that will help brands improve their tablet experience and give users exactly what they need. This way, you’ll get the most out of the biggest screen on your mobile device, which is also your biggest opportunity. smartphone moment In contrast to tablets, when shopping on mobile devices, smartphones are used more for quick purchases. Google recently shared that this holiday season, 54% of shoppers plan to use their free time for a “shopping moment.” This is where the mobile magic happens and location data and personalization come into play. When it comes to quick search, contextual relevance is key, and marketers being able to “serve” users exactly what they’re looking for at the moment increases their chances of making a sale. . Taking into account a user’s location, interests, interests, and previous purchases will help you recommend them to relevant products in an instant. This is guaranteed to increase the consumer experience as it eliminates the need to search extensively for products during rush shopping boom times.

Mobile phone as a shopping aid It’s interesting, as much as 79% of users confess to use their mobile devices as a “shopping tool” when shopping at brick-and-mortar locations. They do so for many reasons: to find better prices, check reviews, scan barcodes, search for coupons, and even pay at the register. This information is extremely valuable to you, retail brand marketers. Knowing that users use their mobile phones like they use a “shopping assistant,” you can make relevant changes to your brand’s mobile experience to make it part of your brand’s mobile experience. seamlessness of the in-store experience. This can be done using location data. Instead of requiring users to actively seek out certain information, remember to use push notifications to provide that information yourself as soon as you realize that an app user has entered the storefront. In conclusion, I could go on and on about how much your retail brand will miss out on without converting to mobile, but the numbers simply speak for themselves. It was recently published that retailers are missing out on $10 billion a year by skipping mobile. So before it’s too late, research how your target audience uses mobile devices and make the transition so you can finally give them everything they need to get the most out of them. your brand.

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