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HomeApp Store OptimizationThe Differences in ASO Between Apple iTunes and Google Play – Part...

The Differences in ASO Between Apple iTunes and Google Play – Part 2

Optimizing the basic component of your app’s presence in the app store is something all app publishers must do. But the ASO process is more than just keyword research and A/B testing graphic components. To really outshine the competition, you have to have a deeper understanding of how app stores work in secret. Discovery & Indexing Algorithms One of the most important and often overlooked differences between Apple’s and Google’s app store optimization is how each app store indexes apps for search and how they are displayed in the results. search results. Since the core of Google’s business has, historically, been its search services – Google Play has a powerful intelligent indexing and search results ranking algorithm. All text elements are scanned and ASO for the Google Play app store is in many ways similar to SEO (Search Engine Optimization) for the Google search engine. This includes not only the title and description (short and long), but also the developer name, the “What’s New” text attached to updates, user reviews, and even Link text for incoming web links. Apple’s algorithm is a sensitive one due to the limited number of keywords per app – those in the keyword field, developer name, and app name. However, in 2016 Apple has worked hard to improve its indexing algorithm to provide users with more relevant search results. Difference between Apple and Google

Performance metrics The app’s performance in terms of downloads, installs, user retention, review volume, and review sentiment is pretty similar in both app stores. However, Google Play also takes into account app sales and profits in the SERPs (Search Engine Result Position). The influence of each variable on the app’s position in search results is a well-kept secret. Apple and Google often make changes to these algorithms to try and improveend-user app discovery experience in the app store. This makes it especially hard for app publishers to rely on a single user acquisition tactic to compliment your ASO efforts. For example, untargeted low-CPI installs can increase your install rate, but over time, high rejection rates and low retention can affect your app’s ranking. your application in search results. How much? Can not say. External ranking factors When it comes to ASO, Apple’s iTunes app store is a “closed garden” – its own ecosystem is currently untouched by outside influences. On the other hand, Google takes into account backlinks, social shares, and web link clicks that lead to the app page. These factors affect both search result ranking and keyword indexing. Top It’s hard to pinpoint specific differences in the ranking algorithms between Google and Apple simply because they’re constantly changing. Some changes are foreseeable, such as those that come with mobile OS updates. Other changes were made quietly, and app publishers only discovered the impact of these changes on app rankings and popularity after the fact. “The only thing that remains constant is change” is the best way to describe both app ecosystems, especially when it comes to ASO. And as app stores grow, so do the differences between them.

See also  Apple Updates its App Store Review Guidelines, Aimed at Improving User Experience
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