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HomeApp Store OptimizationThe Differences in ASO Between Apple iTunes and Google Play – Part...

The Differences in ASO Between Apple iTunes and Google Play – Part 1

Optimizing your app store presence is an important component of your overall app marketing strategy. One of the often overlooked aspects of ASO is the difference between the Apple iTunes and Google Play app stores. Paying attention to these differences can help you reach more potential users on both platforms. In this two-part series, we’ll dive into all the factors that differentiate Google Play from iTunes. We’ll cover not only the technical aspects, but also the interplay between user acquisition methods and additional platform-specific ASO factors. Know the app store There are many similarities between the app store of Google Play and that of Apple iTunes. However, there are also some significant differences between the two that you simply cannot ignore. Understanding these differences can help you build the right ASO strategy for each platform according to its specifics. It’s important to note that from the point of view of Google and Apple, every country has its own app store. So, for each language and language, you should enter different metadata to match local language, search trends, and user behavior. Differences in ASO - Apple iTunes vs Google Play

App title

The app title field is indexed for keywords on both platforms. Apple allows up to 50 characters in the field, while Google limits app publishers to just 30 characters. Although names are often truncated to show only the first 20 characters or so (depending on device and screen), keywords contained in this field have the highest weight in indexing on both platforms. foundation.


Google Play & Apple iTunes both allow you to enter descriptions of up to 4,000 characters. However, Google Play allows you to use richer formats, emojis, and special characters that Apple doesn’t allow. Google also provides another field in the app metadata – a short, 80-character description.

On Google, both available description fields are crawled by the search engine’s indexing bot, while Apple relies on strings in the app name and keyword fields.

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Keywords & Indexing

Because iTunes doesn’t index keywords and phrases in descriptions, Apple expects app publishers to provide relevant keywords for apps in the 100-character keyword field. With very little room to maneuver, you must perform careful analysis and keyword selection for effective discoverability.

Screenshots & Other Graphics

Image elements on Apple’s app page are limited to 5 images per screen size. Google Play allows up to 8 screenshots as well as cover art for your app page. Video preview is recommended, but per platform has its own requirements and requirements for published videos. Key Difference - App Store vs Play Store The next post in this series will delve deeper into indexing and ranking algorithms, the role of user reviews and social components in your ASO strategy, and additional factors affect the discoverability and visibility of your app on the app stores.



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