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The best and worst paid sectors for marketers

Marketers working in the automotive sector have been revealed as the highest paid, according to Marketing Week’s exclusive Career & Salary Survey.

The mean salary for full-time marketers working at automotive brands is £67,846, putting it top of the 24 categories analysed. This is followed by consumer electronics (£67,753) and health and pharmaceuticals (£67,636).

Meanwhile, marketers working in education are paid the least, according to this year’s data, with a mean salary of £50,709.

Paid slightly more, but still at the bottom end of the scale, are those working in travel and leisure (£52,888) and sport (£53,490).

The average salaries for the Career & Salary Survey are calculated from full-time workers (35+ hours a week) providing their basic annual salary, excluding any additional benefits.

Marketing Week will be publishing more in-depth salary benchmarking data for all sectors, as well a breakdown of average salaries split by seniority, and the best and worst paid sectors for male and female marketers tomorrow.

Over the coming weeks, Marketing Week will be publishing a series of exclusive news and features based on the findings of the 2024 Career & Salary Survey, including the impact of tightening budgets, pay disparities and the state of marketing salaries. Click here to view everything we’ve published so far.

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