Monday, May 20, 2024
No menu items!
HomeMarketingPromotional perils and B2B excellence: Your Marketing Week

Promotional perils and B2B excellence: Your Marketing Week

The perils of promotional activity writ large

Issuing a profit warning this week, Halfords blamed “weaker gross margins than previously anticipated”. The reason behind this? Its level of promotional activity.

The news was delivered as if the retailer was a hostage. A victim of an embedded necessity: customers demand it, everybody else is doing it so we have no choice but to go with the flow, regardless of the damage to margins and profitability.

Not yet a subscriber?

Buy today to continue reading

See also  Ritson: Differentiation is not about uniqueness
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular