Kellogg will no longer require its marketers to have a degree, part of a company-wide effort to make it a more “inclusive” employer.
A company spokesperson confirmed to Marketing Week that marketers are part of the change, which means they will no longer have to have a college degree in any subject to work there. . Legal and technical roles are the sole exception.
The company says that qualifications “do not always correlate” with what employees can do or achieve.
7 things you can do right now to democratize marketing Chris Silcock, Kellogg’s UK chief executive, said in a statement: “At Kellogg, we believe everyone should have a place at the table and by removing the need for a degree we hope more people from different backgrounds will see Kellogg as the place for their careers, not just those who have studied university.”
According to Marketing Week’s 2022 Career and Salary Survey, more than 90% of marketers have at least a college degree, but only 19% have studied marketing themselves.
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The debate over whether marketers need a degree has raged for several years. Critics say that consumer companies that recruit most of their young marketers into graduate training programs are limiting opportunities for future marketers.
Recently, several major marketing organizations have tried to become more accessible. For example, Diageo has partnered with media company PHD to offer graduates from Brixton Perfection the opportunity to participate in a one-year rotation between the two companies.