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HomeApp NewsIt’s Time To Send Your App To Therapy

It’s Time To Send Your App To Therapy

This post was originally published on KillerStartups. mobile world A few months ago, Facebook was in dire straits after rumors circulated that the company was conducting an experiment in which it scrambled the content of users’ feeds to reflect a positive mood. or negative. This experiment was seen by many as an act of intrusion, manipulation, forcing Facebook to mutter an explanation. The truth is, this is just a small part of the chain of psychological steps a company hires full-time to work for experts in the field. For example, you might be surprised to learn that the emoticons created by Facebook are based on “The Expression of Emotions in Humans and Animals,” a book published in 1827 by Charles Darwin, listing a variety of emotional expression. Let’s make one thing clear: We’re marketers, not psychologists. However, in our work, we recognize the need for insight into the user’s thought process and experience as they interact with every aspect of the app. Those of us who want to turn marketing from a well-informed prediction into the right science, will encounter research into the human mind many times along the way. While studying marketing, we had the opportunity to take classes in marketing psychology, and we believe that it’s a blessing for psychology schools to include marketing-related content in their curriculum. Smart move. The close connection between the two worlds is even more apparent in the mobile industry, especially when it comes to games. Game designers can make games that make you tell your friends about them and then forget you used to have friends. In general, UX/UI designers fully understand the connection between what goes on in our heads and what happens on the screen, and this approach makes more sense as these areas become more prominent. more on. We ask the following questions: What motivates users? What motivates him? We want to understand how certain details become part of the user’s long-term memory, and we try to build an experience in which the user navigates in a specific, predefined direction. . If we lose touch with users, we want to learn from our mistakes. It is absolutely necessary to conduct an extensive study of the decision-making process, as well as the analytical aspect, used to collect and analyze data. This is a toolbox that every psychology student should have in their studies and can serve the high-tech industry. search app store Another central ability is to listen and show empathy. Obviously, we don’t intend for you to find out how the user’s mother influenced his decision to remove the app. However, developers are often too biased when it comes to their products and cannot put themselves in the shoes of their users to address the successes and difficulties they will face while using their apps. . The ability to simply listen to our customers and come to the right conclusions is pure gold for those of us who want to dramatically increase our conversion and retention rates. These skills will play an important role in every step of your app optimization process: Start with designing an icon to represent the right value and send the right message, select the text and visual content for your App Store page, further reassuring users during the authorization stage of the request (including requesting permission to send push notifications) and analyzing their decision to remove the app. Another important point, for example, is the strategic timing for suggesting in-app purchases. Each and every decision made by the user is the result of different stages in the implementation process, some of which are more transparent than others. Please note that the mobile domain gives us access to a lot of user data and cross-referencing it is extremely suitable for us. It all leads to one of the hottest trends on the market today: personalization. You see, A/B testing is great, but if you really want to reach users, you’re going to have to dig a lot deeper. After all, personalization starts with people. Understanding the personality and getting into the user’s mind is important if you want to follow their path to downloading and using your app. Mobile allows us to optimize not only in two main ways. This means that someone who has the Facebook app installed, for example, will automatically receive a Facebook connection suggestion. Another user, who selected Twitter, will be met with another registration screen. Content will also vary based on gender, and we’ll also differentiate between customers who have made in-app purchases in the past and customers who have never made an in-app purchase. Sales and discounts should also be customized for the right customer. This is a long list of factors to consider and you should do so systematically. We have to admit the game industry has taken these capabilities to heart and made them accessible using a few simple tools. The need for psychoanalysis in the high-tech world is constantly increasing. If up until now you believed that your team members should have a background in computer science, it’s time for a different approach. You should seriously consider psychology and even anthropology graduates. And if you happen to be one of those students or graduates – congratulations! Tell your parents that you can get a job in tech.

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