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Help us paint a picture of the state of marketing effectiveness

Marketing Week’s The Language of Effectiveness series is returning for a third year in 2024, supported again by Kantar.

We would like marketers to tell us their views and experiences of how marketing effectiveness is approached, viewed, defined, measured and communicated in their organisations.

Click here to take the survey now

The results will be published first in the free The Language of Effectiveness report in the summer and will also be used for news articles and analysis.

New for 2024, we will looking at topics such as return on investment, businesses’ growth priorities and the applications of AI in determining investment decisions. We will also look again at measures of success, levels of brand investment, cultures of effectiveness and the most effective channels for brand building.

Read our 2023 Language of Effectiveness coverage

The report and articles will be illustrated by examples of good practice including interviews with senior marketing leaders at some of the UK’s most progressive marketing organisations.

Russell Parsons, Editor -in-Chief of Marketing Week, says: “Better understanding effectiveness is not only key to the impact of marketing, it’s crucial in boosting the credibility of marketing.

“We would be grateful if you could help us help you to understand this important topic. Through the report and following editorial we will paint a picture of what’s working, what’s not, and why.

“Thank you in advance – we couldn’t deliver these insights without your help.”

The survey takes just 10 minutes of your time to take our survey, and in return you’ll be entered into a prize draw to win one of two £50 Amazon vouchers. Deadline is 7 April.

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