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HomeMarketingHeinz on building an ‘iconic’ brand ‘beyond ketchup’

Heinz on building an ‘iconic’ brand ‘beyond ketchup’


Heinz is a brand known for its ketchup and baked beans, but the business is now on a mission to become a global “food icon” across all of its products.

Thiago Rapp, head of communications and branding at Heinz, noted the brand’s “incredible” equity in ketchup globally and baked beans in the UK, but said Businesses now need to build a love for the brand “beyond” these core products.

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