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HomeApp Store OptimizationFresh Apples: 5 Tips for Uploading a New App Version to the...

Fresh Apples: 5 Tips for Uploading a New App Version to the App Store

This post was originally published on VentureBeat. ips to upload new app versionA mobile app is never really ready. In the world of technology, there is no such thing as bad news and a mobile product must always evolve and improve. For that and other reasons, Apple encourages iOS developers to update their apps regularly. And yet, while this is a required part of application maintenance, the update approval process is as tedious and stressful as the initial application submission process. Many developers get so caught up in following Apple’s instructions so meticulously that they lose sight of other important elements of the process. Here are five important aspects that you need to consider as you prepare to submit your latest iOS update. 1. Don’t forget to refresh your marketing efforts. A boring application page will be ignored. When your app is ready for the new version, make sure to update not only the technical aspect but also your marketing strategy. It would be a shame to go through the whole process without taking advantage of the opportunity to enhance your selling point. We recommend trying out new screenshots and A/B testing different types of content. Regular updates can help you not only achieve great technological achievements, but also help you better understand what potential users like. 2. Contact your reviewer. While you may not know their name, your application is being reviewed by a real person. While this causes some anxiety and delays, the upside is that you can approach your reviewers with specific questions and even requests. Of course, you shouldn’t be sending random emails to your reviewers, but if there’s a specific issue you need to address, it’s a good idea to contact the company. One of our customers needed to approve an update quickly to meet a certain deadline. We emailed his reviewer requesting expedited procedures and have approved our wishes. While we can’t guarantee results, it’s definitely worth a try. 3. Check your keywords. When it comes to Appstore optimization (ASO), you have to stay vigilant and we don’t just mean going through your chosen keywords and updating your selection (although it’s an important part of any business). any updates). Contrary to some of Apple’s disapprovals, which are visible (and painful) to developers, keyword disavow is a fun little thing to learn for yourself. You may discover that certain selections are not available and are not available on your application page. Since these keywords will generate more organic traffic to your app than anything else, it’s extremely unfortunate to waste precious keyword space. Keep an eye on each update with a quick check to make sure everything is in order, and replace disapproved keywords with the next best one. app store icon 4. Rejection isn’t always bad. If for some reason the gods of Apple have decided to reject your product, you will probably spend the coming week in a blanket, scared to face the whole world. Well, cheer up (and shower!), because you can always use this disclaimer as a source of PR. This can help in 2 ways: One, you can get covered in top blogs, which is always good. And, second, Apple could hear about it and decide to reverse the ruling. We’ve noticed in the past that Apple doesn’t like social awareness apps, and these apps have managed to turn the tide by getting their stories out in the press and on social media. 5. Carefully study the subcategories: If your last update took place before iOS 8, you should be familiar with the Appstore concept of subcategories. Subcategories can help your app rank higher simply by choosing the most relevant category and making sure your keywords are adjusted accordingly. As this is still a relatively new feature, at this time we cannot say for certain how much difference subcategory selection makes and the percentage of users using this new feature when searching. Find an app. We recommend testing different options and choosing a less competitive subcategory to see how it affects organic traffic to your app page. The combination of a solid product, marketing know-how, and systematic updates is often what makes the difference between a hidden gem and a big hit. If there’s room for improvement, the next update might do the trick. And if your app seems to be working fine, an update could prevent it from becoming the App Store it is.

See also  Apple Updates its App Store Review Guidelines, Aimed at Improving User Experience


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