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HomeMarketing‘David vs Goliath’: GambleAware on fighting the gambling industry’s big budgets 

‘David vs Goliath’: GambleAware on fighting the gambling industry’s big budgets 

 

GambleAware wants to shatter the stigma associated with gambling addiction through a new campaign designed to mirror the feelings experienced by someone exposed to gambling harms. 

Today (6 March), the independent charity revealed the latest iteration of its stigma campaign – a perspex billboard in Birmingham that fills with smoke to hide the message: “Gambling clouded everything I did”. 

Working with creative agency Lucky Generals, the charity chose Birmingham to host the billboard due to the prevalence of gambling harm in the city and wider West Midlands area.

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