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As Long as You’ve Got Your Smartphone: How Health Became a Dominant Force Among the Mobile Audience

Now, more than ever, the Moving object Extremely Sensitive to Mobile Health Products, Here’s Why A woman measures her blood pressure with her mobile phone Earlier this year, the FTC had to tackle a problem that a few years ago might have sounded like a joke: exposing publications regarding a mobile app’s ability to diagnose melanoma. But observing the latest mHealth developments, it seems that the involvement of the small screen in the most sensitive aspect of our lives has changed dramatically, making such claims more and more common. harder to believe. In fact, mobile holds a number of distinct advantages that make it the perfect platform for medical products and brands. Here are a few examples of how it (and can be) used to support users’ well-being. your diagnosis Moving object One of the greatest strengths of mobile is its accuracy in targeting specific users and delivering relevant information directly to them. Personalization at its best. This is especially helpful when it comes to health-related products, as unlike other industries where brands can reach a relatively wide audience, here they have to be extremely precise. If the selected target audience has the disease, the right message will immediately grab their attention. However, if the wrong person is exposed to such an advertisement – ​​the advertiser risks becoming a laughing stock. It’s a matter of getting the right mobile diagnostics, if you can.

A great example of that can be found in a mobile campaign launched by biopharmaceutical brand Pfizer. The company wants to promote a solution to growth hormone deficiency in children by creating a mobile app that allows parents to track their children’s growth. In addition to developing a dedicated product to help patients and caregivers, Pfizer’s mobile campaign used super-targeted tactics to track parents of children as young as one year old. deliver personalized and tailored messages that address user needs. Every breath you Tech Without a doubt, the topic of mobile privacy is a hot topic. Users often worry about the app’s ability to track daily habits and personal progress. But what might be considered an issue becomes a clear benefit when health concerns are involved. From turning your smartphone into a pedometer or seizure detector (yes, really), to tracking how much water you drink or handling medical records – mobile health is where the next step is. up close and personal makes the most sense. Unlike other gadgets, a mobile device and its owner are inseparable. This allows for immediate response in case of an emergency, medical reminders throughout the day, etc. With wearable devices entering the field, we can expect this aspect of mHealth to take off. continue to grow in the near future. Of course, there are a few unique challenges when it comes to handling the process. Users must have complete confidence that the product will protect their privacy. The application’s referral process and permission requirements must be meticulously drafted to minimize any concerns about data misuse. With the right messaging, users will give medical apps access to their most favorite data. But for them to confide in it, everything about the product has to seem believable and serious. The future of care We forget that sometimes, but a smartphone is still a phone. As our primary communication devices, they are the perfect solution for caregivers to stay in touch with patients, while maintaining daily routines. Health apps can give concerned family members a new level of freedom, knowing exactly what and the status of their loved ones. For mobile developers, the need to care about others can be an inspiration. Such was the case with Rotem and Omri Shor, the diabetic father who accidentally took a double dose of insulin and inspired the brothers to create Medisafe, a mobile medication management app.

This is an important observation for marketers and health product developers, as it redefines their target audience on mobile. You should think about not only the patient’s use of a certain product, but also the group of close friends and family who will support them throughout the process. And why stop there? Using mobile phones as a communication tool related to health is a great way to communicate with experts in the field, as well as form a community of users with similar problems. With mobile phones becoming such an important part of our lives, it is natural for our medical needs to come into play. For example, in the future, we can expect to see mobile gadgets replace other medical devices, allowing patients to blend in with the crowd despite the various disabilities they may have. Entering this arena requires a certain level of expertise, not to mention the utmost responsibility possible, but it’s where mobile developers can truly make a difference and change people’s lives. people in a better direction.

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