Monday, May 20, 2024
No menu items!
HomeMarketing‘A completely deep strategy’: Mastercard’s Raja Rajamannar on valuing consistency

‘A completely deep strategy’: Mastercard’s Raja Rajamannar on valuing consistency

Mastercard is celebrating its 26th year in partnership with the Brit Awards by creating its first net-zero production. It’s been a learning curve for the brand, says chief marketing and communication officer Raja Rajamannar: “We will take learnings from here to the other sponsorships and start systematically rolling it out.” 

With a relationship spanning almost three decades, Mastercard aims to be consistent in its approach to working with the Brits, while innovating with how the partnership is brought to life.

Not yet a subscriber?

Buy today to continue reading

See also  Airbnb CFO: ‘Disciplined’ marketing strategy is paying off
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular